Myla Dalbesio explodes with laughter on the other end of the phone. "It's crazy!" she exclaims. "I can't even." The 27-year-old model is talking about booking her latest gig, modeling Calvin Klein underwear in the brand's latest "Perfectly Fit" campaign,...

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What goes into a blog post? Helpful, industry-specific content that: 1) gives readers a useful takeaway, and 2) shows you're an industry expert. Use your company's blog posts to opine on current industry topics, humanize your company, and show...